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Pleased to meet you,
I’m Giacomo Barbero
a young vine grower

Giacomo Barbero

The company had its beginnings in the late 19th century in a little farmstead in San Grato di Valpone, a hamlet of Canale, thanks to my great-grandfather Giorgio Barbero. His life revolved around grapevine farming and winemaking. He used to farm his grapevine on the slopes of the hills of San Grato and Montorino, above what would one day become Barbero S.p.a. Times were difficult after World War I but Giorgio’s dreams of expanding his vine grower business stood still and he wanted to make his wine known to a public that was getting back on its feet after the excruciating conflict. To do so, of course, one would need workforce, and workforce at the time meant children, hopefully male and able to endure the strenuous work. Giorgio and his wife Virginia had eight children: five boys and three girls. He then decided to descend San Grato hill and build a new farmstead nearer the road between Asti and Canale, so that it would be easier to conduct business.

Our story

The company had its beginnings in the late 19th century in a little farmstead in San Grato di Valpone, a hamlet of Canale, thanks to my great-grandfather Giorgio Barbero. His life revolved around grapevine farming and winemaking. He used to farm his grapevine on the slopes of the hills of San Grato and Montorino, above what would one day become Barbero S.p.a. Times were difficult after World War I but Giorgio’s dreams of expanding his vine grower business stood still and he wanted to make his wine known to a public that was getting back on its feet after the excruciating conflict. To do so, of course, one would need workforce, and workforce at the time meant children, hopefully male and able to endure the strenuous work. Giorgio and his wife Virginia had eight children: five boys and three girls. He then decided to descend San Grato hill and build a new farmstead nearer the road between Asti and Canale, so that it would be easier to conduct business.

Our story

The company had its beginnings in the late 19th century in a little farmstead in San Grato di Valpone, a hamlet of Canale, thanks to my great-grandfather Giorgio Barbero. His life revolved around grapevine farming and winemaking. He used to farm his grapevine on the slopes of the hills of San Grato and Montorino, above what would one day become Barbero S.p.a. Times were difficult after World War I but Giorgio’s dreams of expanding his vine grower business stood still and he wanted to make his wine known to a public that was getting back on its feet after the excruciating conflict. To do so, of course, one would need workforce, and workforce at the time meant children, hopefully male and able to endure the strenuous work. Giorgio and his wife Virginia had eight children: five boys and three girls. He then decided to descend San Grato hill and build a new farmstead nearer the road between Asti and Canale, so that it would be easier to conduct business.

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